It is currently being used in tandem with the previous logo until the new print logo introduced in early-mid 2023. The first film to utilize this new logo will be Strange World. The logo made its debut on trailers of The Little Mermaid, and YouTube version trailer of Hocus Pocus 2, Disenchanted, while the complete logo was shown at the D23 Expo and was unveiled to the public in the D23 Day 1 Recap on Disney+. Starting 2009, the home media opening logo has shortened the text to "Disney", A version without the lettering is seen as a screensaver on Disney Blu-Rays released since 2012.ĭuring the Disney/Pixar film presentation at the 2022 D23 Expo, Disney introduced a new logo to represent the company's 100th anniversary. Mike Gabriel conceived, storyboarded, did all development pieces, directed, and art directed the opening castle logo sequence of this logo, with animation produced by New Zealand-based visual effects studio Weta Digital (now known as Weta FX). Very often, the music in this logo is Mark Mancina’s modified version of " When You Wish Upon a Star" from Pinocchio though not the same one from the "segmented castle" logo. Eventually, it settles in front of the castle, in which the glowing arch (like Tinker Bell) flies over it, and the title appears at the bottom. Then, it heads high over Cinderella Castle, with fireworks going off. The view then heads down to what appears to be the Magic Kingdom, complete with a sailboat on a river and a train going down a railway track. This logo begins with a glowing star shining in the night sky, while the shiniest star in the right of the sky represents The Second Star to the Right from Peter Pan. It was also used in tandem with the previous logo until 2007 when Disney fully dropped the "Buena Vista" brand during the release of Enchanted. This opening logo was used until Treasure Buddies in 2012. In 2006, on Pirates of the Caribbean: Dead Man's Chest, Disney introduced this CGI logo.
It was also seen on many mid-to-late 1980s and early 1990s prints of classic Disney movies with the RKO logo or the Buena Vista logo cut how ever since the late 1990s they restored the RKO logos and Buena Vista logos.
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The full version with sound would later appear that same year in The Black Cauldron.
This logo first appeared in 1985 with the film Return to Oz, although this version was rather incomplete and silent. The word "PICTURES" fades in underneath, and a white semi-circular line is drawn over the castle to the bottom left. Through the main gate of the castle, a white ball of light forms then extends out to form the words "Walt Disney" in the familiar corporate "Disney" logo font. The segments seem to be spaced farther apart by the time the light reaches the bottom. On a dark purple/blue gradient backdrop, a shower of light descends from the top of the screen, forming a stylized, segmented castle which is a white/purple gradient with only 6 flags.
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