After all, it’s not an easy task trying to stock a store that exclusively only sells affordable modest clothing. “I really like it.” To find these dresses and skirt sets, Lerman has to go to trade shows, lots of them. “It isn’t ‘The Row.’ It is ‘Front Row by Sara and Goldie’,” she says, thumbing the tag. She points to a nubby cream and black dress with two big pockets. In the corner, there’s a rack of shin-length tennis skirts, which Lerman says “are really popular now.” Hay likes the label’s names, which sound like luxury brands but with a twist. They range from very “Batsheva,” complete with frills and ruffles, to decadent robes for Shabbos, the day of rest when you are forbidden to work and use electricity. Batsheva chimes in, “A woman never tells!” Fair. When I ask Lerman, who is sweet and smiling, how long she’s been working here, she simply says “a long time…a long time,” without going into detail. We are both warmly welcomed by the shop’s owner, Chaya Lerman.
Batsheva hays eggy hanukkah full#
I see Hay, who is wearing one of her own casual, green cotton floral dresses and hauling an Ikea bag full of fabric and shirts.
I stick out like a sore thumb here in my flares so tight that I feel like an encased sausage. A tiny booth near the cash register is stocked with religious paraphilia: Shabbat candle sets and cards with religious figures. A huge modernist chandelier hangs from the ceiling, and the store is filled with skirts, dresses, and sweaters. When I arrive, I’m instantly taken in by the store. On her trawl, she came across Top Fashion, a store specializing in modest clothes located on 382 Kingston Ave, and our destination this afternoon. “My husband loves a little Judaica gift, like a tallis and a gartle,” she says. They got married eight years ago on the fifth night of Hanukah, so the holiday is especially sentimental. She’s been to the neighborhood recently, shopping for a religious gift for her and her husband’s anniversary. The designer and I head to the Jewish jewel of Brooklyn-aka Crown Heights-to go frock shopping.
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